After the clothing brand; H&M posted a photo of a Black Kid wearing a sweatshirt hoodie with the inscription “Coolest Monkey in the Jungle” went viral and caused an uproar online, people took to social media to slam H&M, saying the picture is racist. Although there are some people that think it was blown out of proportion, some Celebrities have slammed H&M. Rapper The Weeknd tweeted that he can no longer work with the brand.
“Woke up this morning shocked and embarrassed by this photo, I’m deeply offended and will not be working with H&M anymore.” The Weeknd tweeted.
Azealia Banks also spoke out on the issue, promising to boycott the brand.
“People are always trying to fuck around on black people’s time, and it’s just a bit corny at this point,” she wrote. “I don’t have to protest; just stop buying H&M.”
Rappy P. Diddy also called out H&M saying what they did was disrespectful and they should “put some respect on it”
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
T.I. added his voice to the mix, also reposting Classic’s image, tagging H&M to tell them “I think this is what you meant to print.”
Lebron James also added his voice, especially as he was compared to King Kong in a controversial Vogue Cover in 2008.
@hm u got us all wrong! And we ain’t going for it! Straight up! Enough about y’all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
The H&M brand has long apologized for the issue which has caused them a major backlash, saying they regret the act.
But it all looks like a well-orchestrated strategy by H&M to drag more attention to their brand. Using a racist strategy to infuriate Black people, apologize later, but enjoy the attention that comes with it. But if this will turn out favourable for H&M is only a matter of time before we know.