Etisalat Nigeria changes name to 9Mobile

 etisalat-changes-name-to-9mobile.jpg

Embattled Etisalat Nigeria on Thursday rallied to move away from the shadows of its troubles by taking a new brand name.

 Just like NITEL, STARCOMS, ZAIN and co, etisalat has changed name to 9mobile after Etisalat pulled out of Etisalat Nigeria.

At end of a crucial management meeting of the telecom firm in Lagos, 9Mobile was unanimously adopted by the company as its new brand name.

Last Monday, chief executive of Etisalat International, Hatem Dowidar, said Etisalat Group would, in the next three weeks, phase out the brand name in Nigeria.

The decision followed Emirates Telecommunications Group (Etisalat Group) withdrawal of further involvement in the ownership of the Nigerian subsidiary.

Until June 15, United Arab Emirates, UAE, group was a major shareholder in Etisalat Nigeria, along with United Arab Emirates Sovereign Wealth Fund through Mubadala Development Company, Abu Dhabi.

The two affiliates controlled a combined 85 per cent equity in the telecom firm, with Myacinth holding 15 per cent stake through Emerging MarketsTelecommunications Services, EMTS Holding BV, owned by former United Bank for Africa, UBA, Chairman, Hakeem Bello-Osagie.

Opting to part ways with the company followed the crisis in the wake of the $1.2 billion (N377.4 billion) syndicated loan the telecom firm took in 2013 from a consortium of 13 Nigerian banks.

Etisalat Nigeria, Emirates Group disclosed in a filing with the Abu Dhabi Securities Exchange it had transferred 100 per cent of its shares with EMTS Holding BV, a special purpose vehicle established in Netherlands, to United Capital Trustees Limited, legal trustees of the banks.

However, following the resignation a fortnight ago of its immediate past Chairman, Mr. Bello-Osagie, and last week’s reconstitution of the company’s Board of directors, the issue of the trading name the embattled firm would carry brought fresh headache to its management.

EMTS Vice President Regulatory and Corporate Affairs, Ibrahim Dikko, had weighed in with an explanation that the company had a valid and subsisting agreement with its former parent company, to continue using the Etisalat brand regardless of the recent restructuring of the Company.

Mr. Dikko gave a hint as to what the new name of the company could be. He recalled that at the launch of EMTS in Nigeria in 2008, “0809ja” was adopted, to affirm the “Nigerianness” of its origin and the company’s sphere of influence.

Following Thursday’s announcement of the new brand name, all staff of the company nationwide were sent notices of the change of name. The company’s new name is yet to be unveiled officially to the public.

Early this week, Mr. Dikko said the new brand name would not affect the company’s operations.

New chief executive, Boye Olusanya said the new management was mandated to ensure the business was run as profitable venture.

“What is most important now is to ensure the business runs and meets its obligations. We will focuss on getting the company back on track as soon as possible,” he said.

---------------------------------------------------------------------- PUBLICIZE/POST YOUR CONTENT/MUSIC ETC. ON @NGPAPERS AND REACH MILLIONS OF ONLINE USERS! MASSIVE TWITTER HYPES, TRENDS, SOCIAL MEDIA HYPES/PROMOTION, REAL TWITTER AND INSTAGRAM FOLLOWERS, YOUTUBE VIEWS, ONLINE INTERVIEW, AND ALL ROUND SOCIAL MEDIA PROMOTIONS. PLEASE CALL/WHATSAPP 07065139669.

Also Read >>>  US Soldier Who was Filmed by FBI While Kissing ISIS Flag denies supporting Terrorists.

What Do You Have To Say

One thought on “Etisalat Nigeria changes name to 9Mobile

  1. AFRO DATE AGENCY(08107906879)
    GET CONNECTED TO THE MOST RICHEST SUGAR MUMMIESSUGAR DADDIESGAYS & LESBIAN CONNECTION SERVICES BALOGUN JOSEPH… 08107906879
    WE HAVE CONNECTION IN ALL THE STATE IN NIGERIA, GHANA, COTONOU, TOGO, CAMEROUN, IVORY COAST AND SOUTH AFRICA, WE ALSO HAVE SERVICES IN BOTH EUROPE AND AMERICAN COUNTRIES SUCH AS USA, UK, GERMANY, BRAZIL, HOLLAND, CANADA, MALAYSIA AND SOME OTHER OVERSEA COUNTRIES, MAXIMUM SECURITY IS GUARANTEE FROM ANY SERVCE WE GIVE TO YOU ,this is a 1st class dating Organisation, registered, licenced, we have top class people, both men and women, boys and girls, looking for opportunity to mingle and be friends, we have high class and rich sugar mummies, sugar daddies and lesbian single ladies and mummies, who are top shots, the likes ofpoliticians, directors, bankers, managers, executives, enterpreneur, oil barons, we have clients outside nigeria in Uk, South Africa, Ghana, Beninrepublic, Dubai, Usa.Metrodate has track records of providing you with the elite money clients in our organisation, peolpe willing to assist you financially, help you in procuring contracts, job Opportunities, business opportunity and even assisting you above your limit, we remain reliable, capable at what we do and we remain the only registered Dating Agency in Nigeria, rated number 1 by google and also awarded by Ovasion magazine and naija entertainment for best coordinated and secure dating agency and the only agency registered on Vconnect in Nigeria, with track records of testimonies on our website and the only agency with a Facebook like page and a personal Facebook with office in Abuja and office in Tamale ghana, we have clientsLagos, Abuja, Calabar, port, Benin, Delta, Ibadan, Kwara, Jos, Kaduna, Osun, Lokoja, Enugu, Anambra, Imo and also in Benue state, we look forward in meeting you at our office and offering you a 1st class reliable service with guaranteed outcome, you are also advised to check us upVanguardonline, Thisday, ekolist, hint, and also on the lagos city magazine, we have qualified hands that can assist you in your request and if you want singles relationship within your age range that might lead to relationship and even marriage its practically free on the website just go and create a free profile for yourself, but if you want our advance services such as sugar mummies and daddies its only for registered members only, we also assist you in getting Fashion jobs, modeling jobs, ushering jobs and also helping you and training you in being a brand ambassador.welcome to LOVE CONNECT SUGAR MUMMY AGENCY were your dreams can be realised, and heaven help those who help themselvesStart calling its your chance dial 08107906879 – for Nigerians onlyinternational calls only +2348107906879,Facebook id–Balogun Kunle Joseph
    Official Websites–www.theloveconnections.com
    Official Magazine—loveconnection Magazine
    Mobile Phone NUmber–08107906879

    OAOQQLAKAKJAKAKAKAAKAKAKAKAKAKAKAKAKAMAMAMMAMAKAMAMAAMAMAMAMAKMAAMAMMSKAMAK

Leave a Reply

Your email address will not be published. Required fields are marked *

*
*